Almost 90% of Ukrainians are ready to buy domestic goods with cashback - survey

Almost 90% of Ukrainians will be motivated to buy Ukrainian goods by cashback. 86% of respondents have a positive attitude towards Ukrainian-made goods. This was reported by sociologist, founder and director of the research company Gradus Research Yevheniia Blyzniuk during the presentation of the study: "Attitudes of Ukrainian consumers to the National Cashback program," the correspondent of UNN reports.

Details

"Attitude towards Ukrainian producers. We see that 86% of Ukrainians have a positive attitude towards Ukrainian-made goods. Almost 48% prefer to buy Ukrainian goods," said Blyzniuk.

According to her, Ukrainians buy food products from the Ukrainian manufacturer the most - 90%, medicines - 74%, and hygiene products - 52%.

Ukrainians buy sports goods (9%) and jewelry (jewelry, bijouterie) (20%) the least from Ukrainian producers.

Most people buy appliances and gadgets from a foreign manufacturer (65%), perfumes (40%), clothes, shoes and accessories (36%), and food (15%).

Planning the purchase of goods from a Ukrainian manufacturer with cashback

According to the survey, 89% of Ukrainians plan or rather plan to buy Ukrainian-made goods if they have cashback without specifying its amount. 92% of respondents said that they plan or rather plan to buy Ukrainian-made goods if they receive 10% cashback.

For reference

The survey was conducted on April 8-9, 2024 by the research company Gradus Research using a mobile application. 1 thousand Ukrainians were interviewed. Target group: men and women aged 25-55 living in cities with a population of 50 thousand inhabitants or more (excluding temporarily occupied territories and territories with active hostilities).

Addendum

In Ukraine, the government launches a national cashback on September 2 - Ukrainians will receive 10% compensation for purchases of "Made in Ukraine" goods.