Even in times of war, the majority of Ukrainians have not given up New Year's shopping - study
Kyiv • UNN
Despite the war, 59% of Ukrainians are not going to cut back on Christmas shopping, with the majority planning to start between December 1 and 24 and intending to spend UAH 1000-5000.
Even in the second year after the full-scale Russian invasion, almost two-thirds of Ukrainians do not plan to give up Christmas and New Year shopping. This is evidenced by the results of surveys conducted by the Deloitte network of companies, UNN reports .
Details
It is noted that this year 59% of Ukrainians do not plan to give up holiday shopping. This is slightly less than last year, when 61% of respondents did not give up Christmas shopping.
READ ALSO: Google reveals the top search queries in Ukraine for 2023: What's on the list
With the start of the full-scale invasion, we launched a local study to provide Ukrainian businesses with a realistic picture of consumer activity during the Christmas and New Year period in Ukraine and to be able to track it in dynamics
Holiday shopping
It is noted that this year the majority of respondents (64%) intend to start shopping between December 1 and December 24.
For comparison, last year Ukrainians mostly postponed shopping until the second half of December. As for the budget, for 56% of Ukrainians it will be between 1000 and 5000 hryvnias. In 2022, 49% of respondents were ready to spend the same amount.
Switching to a new calendar
Most Ukrainians (almost 45%) will celebrate Christmas on December 25, and only 17% will celebrate on January 7. There are also those who plan to celebrate twice - 32% of them.
New Year or Christmas
49% of Ukrainians will spend more money on New Year's Eve than on Christmas. Respondents in the eastern regions of Ukraine plan to spend the most money on New Year's Eve celebrations, while respondents in the western regions plan to spend the most on Christmas.
Online shopping or "live" shopping
Despite the war, supermarkets and large shopping centers will remain the main places for Christmas and New Year shopping. Among online shoppers, 92% would prefer a smartphone for shopping, which is significantly more than a year ago (66%).
New Year's donations to the Armed Forces of Ukraine
68% of respondents (last year - 61%) plan to allocate part of their Christmas and New Year's budget to charity. 86% of them will send aid to the defenders on the front line.
SEE ALSO: A 14-meter Christmas tree donated by local residents was lit in Lviv
In addition, 66% of Ukrainians will give preference to sellers who support the Armed Forces and war-affected civilians, transferring part of the funds from each purchase to help.
Boycott companies that continue to operate in Russia
63% of buyers do not buy goods from sellers/producers who have not left the market of the aggressor country, and another 22% do not know how to check whether the seller/producer has left the market of Russia. [More and more Ukrainians are ready to save money in in exchange for waiting
This year, Ukrainians are ready to postpone purchases "here and now" and wait for goods to be delivered at a lower price from abroad, if they are: cheap or free - 37%, fast - 17%, if the website for ordering goods is convenient - 12%.
The company emphasized that a year ago, domestic buyers were not ready to wait for goods from another country, even if they were 20% cheaper.
Addendum
The company emphasizes that the study was conducted by online survey with a quota sample that corresponds to the socio-demographic profile of the Ukrainian population.
More than 1000 respondents from all regions of Ukraine (except for the temporarily occupied territories and the Autonomous Republic of Crimea), as well as Ukrainians living abroad, took part in the survey.
This year's study showed that despite everything, Ukrainians are holding on - they continue to shop, donate to the Armed Forces, equip their homes, and planning is returning to their lives
Recall
Traditionally, on St. Nicholas Day, the lights on the main Christmas tree of the country were lit on St. Sophia Square in Kyiv.
Earlier UNN reported that this year's main Christmas tree along with toys will be available for purchase, and the funds will be donated to the Armed Forces. A photo zone may also participate in the charity sale.
